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I posted to twitter.com
Join #Forrester's @waband @drnatalie @jameskobielus for Customer Management Tweet Jam on 3/24 from 1-3 pm ET: http://bit.ly/95nKCG. #crmjam
http://twitter.com/forrester/statuses/10232837357
11 Hours, 8 Minutes ago | Comments »
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I posted to 1to1media.com
Guest Blogger David B. Thomas: 9 Musts for Establishing a Corporate Social Media Policy
http://www.1to1media.com/weblog/2010/03/guest_blogger_david_b_thomas_9.html
2009 was the year many companies became aware of the potential impact of social media and began experimenting. 2010 needs to be the year we make it an integrated part of our activities, not just a standalone novelty. I hope by now you've come to terms with the fact that your customers -- and your employees -- are talking about you and your industry in social media, whether you're out there or not.
One of the most important steps in equipping your company to participate in social media is establishing a social media policy. It could be as simple as saying, "Understand the standards of the online community and don't do anything stupid." For most companies though, the realities of branding, marketing, communications and legal issues require a bit more detail.
And if you don't have a policy in place, you have a de facto policy that says, "Do whatever you want."
March 9 2010, 12:15am | Comments »
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I posted to twitter.com
Observations of the enterprise IT trends visible at CeBit 2010 from @StefanRied http://bit.ly/9hQlbM
http://twitter.com/forrester/statuses/10188285529
March 8 2010, 4:17pm | Comments »
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I posted to twitter.com
Register this week! $200 Early Bird discount for #Forrester Marketing Forum expires Fri 3/12. April 22-23 in LA #FMF10 http://bit.ly/9K3Kcr
http://twitter.com/forrester/statuses/10173962628
March 8 2010, 10:00am | Comments »
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I posted to 1to1media.com
Are Your Customers Profitably Loyal?
http://www.1to1media.com/weblog/2010/03/are_your_customers_profitably.html
Last week I moderated a panel of loyalty experts who discussed distinctions between emotional and behavioral loyalty. During the roundtable, Prof. John Daly of the University of Texas added a new type of loyalty into the mix -- profitable loyalty. A profitably loyal customer helps the company make money. The key is knowing who these customers are and taking action.
March 8 2010, 9:56am | Comments »
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I posted to twitter.com
"Taking care of customers should be #SAP's top priority." Report: http://cot.ag/9jtHtO. SAP users: pls take survey at http://bit.ly/ccqGod.
http://twitter.com/forrester/statuses/10172705517
March 8 2010, 9:29am | Comments »
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I posted to twitter.com
the 5-year forecast for eCommerce in the US and western europe: double-digit growth continues; multichannel the key http://cot.ag/b2ffaJ
http://twitter.com/forrester/statuses/10169220212
March 8 2010, 7:55am | Comments »
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I posted to twitter.com
RT @paulhamerman: #Forrester is conducting a short survey of #SAP customers. Please weigh in at http://bit.ly/ccqGod.
http://twitter.com/forrester/statuses/10046039737
March 5 2010, 5:52pm | Comments »
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I posted to 1to1media.com
One-to-One Versus Branding
http://www.1to1media.com/weblog/2010/03/one-to-one_versus_branding.html
I know what you're thinking. Delivering a one-to-one customer experience shouldn't have to be a choice over branding; it should be an essential part of branding. I agree. But when you're brand isn't fully established, can taking a one-to-one approach help a company win over established competitors?
March 5 2010, 10:46am | Comments »
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I posted to twitter.com
Content that you create/control to engage customers is "owned media." A framework for evaluating your owned media at http://cot.ag/am2NQF
http://twitter.com/forrester/statuses/10027337979
March 5 2010, 9:57am | Comments »
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I posted to twitter.com
RT @jbernoff people often misunderstand how Forrester & analysts support each other. It's a collaboration http://bit.ly/ANALYST
http://twitter.com/forrester/statuses/10021543114
March 5 2010, 7:23am | Comments »
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I posted to 1to1media.com
Guest Blogger Steve McAbee: Conversation and Credibility, Company Blogs Need Both
http://www.1to1media.com/weblog/2010/03/guest_blogger_steve_mcabee_con.html
If you ask someone to name a social media tool, they would probably say Facebook or Twitter. These get the most attention and are familiar to the masses. Now ask them how they use either service and you are likely to hear that they post a message for others to read. This misses 80 percent of the opportunity. Where is the dialogue, the engagement that drives traffic and loyalty? Sadly, it is mostly absent.
March 4 2010, 3:37pm | Comments »
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I posted to 1to1media.com
Hoffman's Hot Seat: Getting Voice of the Customer Programs to Succeed
http://www.1to1media.com/weblog/2010/03/hoffmans_hot_seat_getting_voic.html
A growing number of companies are launching Voice of the Customer programs to help gather customer feedback across multiple channels. 1to1 Media's Tom Hoffman spoke with Roderick Morris, Vice President of Marketing at Vovici to discuss some of the inherent challenges of making these programs succeed, including data integration issues.
- Tags:
- Voice Of The Customer
- Data Analytics
- voiceofthecustomer
- Customer Service
- dataanalytics
- Customer Strategy
- customersupport
March 4 2010, 11:02am | Comments »
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I posted to twitter.com
"The new European browser menu launched ... and #Microsoft in many ways faces a no-win situation," read @smcleish: http://cot.ag/b9qTG5.
http://twitter.com/forrester/statuses/9975985539
March 4 2010, 9:42am | Comments »
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I posted to twitter.com
B2B interactive spend to double in next five years; focus on creating customer interactions, not leads http://cot.ag/9W0Ome
http://twitter.com/forrester/statuses/9973998113
March 4 2010, 8:51am | Comments »
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I posted to twitter.com
Teleconference on Friday will share findings from Forrester Sales Enablement Roundtable executive exchange session http://bit.ly/c4zZzX
http://twitter.com/forrester/statuses/9937813019
March 3 2010, 2:46pm | Comments »
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I posted to twitter.com
from the Omniture Summit: Forrester's Shar VanBoskirk wondering about mobile marketing hype vs. reality http://cot.ag/9KT7nt #omtrsummit
http://twitter.com/forrester/statuses/9934555038
March 3 2010, 1:14pm | Comments »
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I posted to 1to1media.com
An Enterprise Approach to End Data Silos
http://www.1to1media.com/weblog/2010/03/an_enterprise_approach_to_end.html
Over the past couple weeks, I've interviewed a couple handfuls of data analytics experts for an article that I'm working on which will highlight the new data economy. Each expert seems to concur: Data silos still remain the main reason that keep many companies from integrating their analytics efforts into multiple channels or layering indepth predictive analytics.
March 3 2010, 10:59am | Comments »
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I posted to twitter.com
"Getting the best return on your #ERP investment," George Lawrie blogs about upcoming #SAP Jam, Mar. 22-25, http://cot.ag/cJfD4g.
http://twitter.com/forrester/statuses/9927304763
March 3 2010, 10:00am | Comments »
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I posted to twitter.com
RT @gcolony Check out some thoughts on how social can improve products -- something I call Social Sigma. http://tinyurl.com/ykvj4wz
http://twitter.com/forrester/statuses/9923411330
March 3 2010, 8:16am | Comments »
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I posted to twitter.com
RT @analystnick My take on the BBC strategy, and what it means for digital http://tinyurl.com/9463us
http://twitter.com/forrester/statuses/9922924770
March 3 2010, 8:01am | Comments »
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I posted to twitter.com
Hispanics use of social media is rising; in some cases exceeds non-Hispanics. @tamarabarber runs down the highlights http://cot.ag/c3lAQw
http://twitter.com/forrester/statuses/9922759255
March 3 2010, 7:57am | Comments »
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I posted to twitter.com
Follow the conversation from Forrester Enterprise Architecture Forum EMEA 2010 #EAE10 http://cot.ag/cSgcvm
http://twitter.com/forrester/statuses/9915575939
March 3 2010, 3:10am | Comments »
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I posted to twitter.com
$300 off #Forrester Infrastructure & Operations Forum 3/17-3/18 Dallas http://bit.ly/aPq7SS Offer can't be combined. No adjustments #FIOF10
http://twitter.com/forrester/statuses/9883942350
March 2 2010, 12:44pm | Comments »
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I posted to twitter.com
Article by @rwhiteley0 on CIO.com: 3 Ways to Reprioritize Your IT Infrastructure Investments in 2010 http://bit.ly/dfVUjt. #FIOF10
http://twitter.com/forrester/statuses/9882998036
March 2 2010, 12:19pm | Comments »
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I posted to 1to1media.com
Guest Blogger Michelle Cubas: Earn a Place in My Inbox
http://www.1to1media.com/weblog/2010/03/guest_blogger_michelle_cubas_e.html
How is it that so many people think they know what I need? They haven't asked, nor have I met them. Yet they fill my inbox with information they assume I need. It's rude.
Is it possible that senders of this "stuff" think they're the only ones pitching information? Have they considered that they'll end up in my junk folder? I guess they don't care, because the next transmission is on the way. It's all about them, what they're selling, with no real interest to serve me.
- Tags:
- Marketing
- emailmarketing
March 2 2010, 9:41am | Comments »
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I posted to twitter.com
RT @alexcullen: #eae10 Bobby Cameron "What #CIO needs from EA? Strengthen IT's business services orchestration"
http://twitter.com/forrester/statuses/9874662170
March 2 2010, 8:46am | Comments »
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I posted to twitter.com
Follow the conversation from Forrester Enterprise Architecture Forum EMEA 2010 #EAE10 http://cot.ag/cSgcvm
http://twitter.com/forrester/statuses/9874312721
March 2 2010, 8:36am | Comments »
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I posted to twitter.com
RT @mark_mulligan What Johnny Cash tells us about Apple http://tinyurl.com/yzs7lt5
http://twitter.com/forrester/statuses/9841573617
March 1 2010, 4:04pm | Comments »
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I posted to twitter.com
"#Oracle Likes #Cloud Computing After All", a new blog post by @johnrrymer: http://cot.ag/b8VjIq.
http://twitter.com/forrester/statuses/9826168981
March 1 2010, 9:12am | Comments »